You may be an older woman or man who has reached most or all of your goals: wealth, position, prestige, possessions, and found to your dismay that it’s just not enough (or you may not have done any of these things, or somehow lost them, and are faced with the daunting task of rebuilding). Either way, it’s now time to find the next challenge, the next arena of achievement, and it’s difficult to change a lifetime’s behaviour – our very success (or failure) can become a cage unless we find a way to continually transform, and motivate ourselves to keep growing.

Or you may be in mid-life with a comfortable job and income, but somehow not fulfilled:
you’d like to give your partner and children an even better quality of life, perhaps start your own business and devote yourself to building your own dream rather than working on someone else’s, and have not mere financial security but actual wealth and freedom. The key word here is ‘comfortable’, because when we’re comfortable we can lose motivation and risk falling asleep on the job; the most important job of all – creating the ideal life for ourselves.

Or again, you may be just starting out with a heart full of dreams and a head full of doubts about your place in the world. You have great ambition and can sense your potential, but may fear making mistakes along the way to fulfilling it and don’t want to waste any of your precious life doing things that will not take you where you’d love to be in 5, or 10, or 50 years. You have the talent and the drive, but may not know how best to apply them to achieve the most for yourself.